Founded in 2002, the label, YBQ Design Studios much more than a fashion house, is a material extension of its namesake, Yousuf Bashir Qureshi, the man whose talents know no bounds or mediums. Distinguished as the pioneer of utilitarian avant garde amongst the inner circles of the subcontinental fashion scene, one could say the label was truly born with YBQ himself, having had the penchant for dressing up since childhood he has been dressing up himself and those who have touched him since the very beginning.
YBQ: a man of many talents & passions
Being trained by a tailor named Arteen, Qureshi worked his way up from odd jobs as a sales assistant to a visual merchandiser, finally to designing for the likes of Kenneth Cole, Bebe, BCBG and Christian Lacroix amongst others, working in Nebraska and LA.
Thus began the journey of churning out one thought provoking and technically sound collection after the other, eventually earning him the distinction of showing at multiple fashion weeks all over the country earning him rave reviews and a reputation for originality and genius.
Qureshi defines his philosophy as Indo-Hellenic, tracing his influence to the amalgamation of the Indian and Greek costume that is seeped in the subcontinent's history.
Yousuf designed for some of fashion’s biggest brands; Kenneth Cole, Givency, The House of Christian Lacroix, Bebe, BCBG, Arden B. and Lapis, to name a few.
Working mostly in natural fibers such as cottons, silks, jute and linen, every Yousuf Bashir Qureshi piece holds an individual narrative, it is carefully designed, self-aware, responsible and offers protection from both rays and gaze.